Vipul’s blog

In continuation to improve the quality of it’s text advertisement and make it more relevant and efficient, Google is adding another dimension to it’s famous attribute Quality Score.

It’s very critical from user point of view and very important for advertisers to know that Google will be introducing into the quality score component of your ad rank, the landing page load time i.e. the time taken for your landing page to load. If you have a slow landing page load time, your Google AdWords ads will cost your more or you could even see a sharp decrease in your ad position i.e. ad rank if corrective actions are not taken. So, be ready for it.

Google AdWords has started showing your landing page load time at keyword level in your Google AdWords keyword detail section. Here are the quick steps on how to see your landing page load details:

• Sign in to your Google AdWords account at https://adwords.google.com
• Go to Campaign Summary tab
• Click on any AdGroup
• Click the Keywords tab above the Ad Group Details table
• Take your mouse over the magnifying glass icon beside any keyword and then click Details and recommendations link to launch the Keyword Analysis page. You can also see an overview of your Quality Score and ad visibility by pointing your cursor over the icon.

At the time of this writing, Google has still not started using this for quality score. And it is showing you this data so that if your page load time is poor, you can take corrective action to speed things up and improve your quality score. Per reports, sometime in mid-June, the landing page load time score will start impacting your overall quality score and may cost you a lot of money. So be prepared and start monitoring your landing page load time.

Another important point to note, Google will also be looking at your demography before really assuming whether your page load time is poor! This is to make sure you don’t lose out because of slow connection in your location. Sounds trivial? But it’s a very important factor.

Tags: quality score

This entry was posted on Wednesday, May 14th, 2008 at 12:14 pm and is filed under Google Adword, Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.