Vipul’s blog

It’s another feature from Yahoo! search marketing copied from Google AdWords! Yahoo! religiously follows whatever Google comes up with. Yahoo! has started displaying geographical locations for geo-targeted ads in it’s search advertisements.

Geographical targeting has been a unique offering from Google AdWords. It provides a tighter control over the location where an advertiser wants to display the ads. Thus more targeted ads. Google has been using geographical display for search advertisements since 2004. Infact, Google has even experimented with displaying city names beside the advertisements.

I hope this has got nothing to do with Google-Yahoo ad deal! What say folks?

This entry was posted on Tuesday, May 13th, 2008 at 11:59 pm and is filed under Search Engine Marketing, Yahoo Panama. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.