Vipul’s blog

According to AdSense blog, Google has just updated their text ad format to include next and previous arrow buttons for cost-per-click (CPC) ads being displayed on ad network. When user clicks on the next button, an entirely new set of ads will appear in the ad unit, giving the users greater flexibility and control over the ads they see and click.

According to the post, while the ads the user initially sees may be more relevant to the publisher’s content, they may not be precisely what the user is seeking.